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Submission + - Microsoft partners with NASCAR -- Windows 10 logo on Dale Earnhardt Jr.'s car (betanews.com)

turkeydance writes: NASCAR racing has both its fans and detractors. Try as I might, I fall into the latter category. For me, watching cars go around a circular track for hours is a great cure for insomnia. Rally car racing is certainly a much more interesting spectator sport, but I digress.

While I don't like NASCAR, enough people do to make it a smart organization to partner with. This is why you see so many sponsorship logos on the cars. Today, NASCAR and Microsoft partner to display the Windows 10 logo on Dale Earnhardt Jr.'s car. The partnership expands beyond the superficial, however.

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