Comment The photos of art are being licenced, not the art (Score 5, Insightful) 371
There is a huge misunderstanding in the summary about what is copyright (the art vs the images of the art), and the comments so far do poor job of explaining it, so I'll try. What the textbook maker does not want to pay for is licencing is photos of the works of art. If you wanted to take your own photo of any of these works of art you could (so long as the museum allowed photography), but without setting up, lighting or permission of the museum to use flash, a nice camera, or the proper angle your photo might look like shit. Especially on larger images in poorly lit churches with bars over the chapel in which a work of art is hung, getting your own photo is next to impossible. Museum and private collections take super high quality photos of their work and then licence out these images, using these fees to support the collection.
Why they would charge $180 for a book which is essential just text I don't understand. No one out side of these classes will buy the book at $180 if it has no images, so why not just cut the blank spots, and have an all text textbook that has footnotes or side-notes with links to the art the text is talking about? You'd save a number of pages of space from the new layout, and you no longer have to pay for glossy photo pages, you could even make it a paper back and reduce the price to $50 or $60 and probably make the same overall profit off the book, if not more.