Comment Do companies change names to impress? (Score 1) 356
a new name is unlikely to impress consumers.
I have thought about this with cell phone companies. I once got service from bell south, and hated it. I couldn't pick up a signal at home, or at work. Odds were that, I could find a pay phone more easily than an area where I could get service. I wasn't surprised when they changed their name.
The problem is that, now, I can't remember who they became. I could look it up, but it isn't that relevant. The part that matters is that, when xfinity comes to your town three years from now, and your friend told you how much Comcast sucks, and you have been reading blog entries complaining about Comcast's service, you may not immediately realize that it's the same company.