Comment Re:Yarkoni misses the point (Score 1) 219
Facebook didn't simply set out to make tweaks and see how users responded; they setup a controlled experiment on subjects without their consent; a practice that appears to violate ethical and possibly legal guidelines for behavioral research.
Bingo. Advertisers may do this sort of thing all the time, but they don't get it published in peer-reviewed scientific journals without adhering to standard human research protocols. PNAS should immediately retract the article, and the researchers involved should be censured and stripped of funding.
And people who don't want to be experimented on without consent should just fucking quit using Facebook.