I will take my business elsewhere, and so will a lot of other people.
We don't have to operate our society as a free market experiment if we don't want to. We're not really setup to live some kind of libertarian utopia, so what you suggest isn't going to work well without an overhaul of our system. Luckily there is already a system in place that has mostly worked well for modern society, so maybe we should use it.
We operate a representative democracy that [theoretically] answers to the people, and has a long history of actively preventing a tyranny of the majority by offering some protection to minority view points. (minority in the most general sense of the word). A community can assert certain standards of behavior from individuals if those standards do not illegal and ideally are not unethical.
You can interpret this as the government taking away your "rights", and get upset about the restriction. I prefer to view this as all of us collectively agreeing to some limitations on individuals in order to operate a desirable society. (agreeing, but not unanimously, and not necessarily formally)
I'm not sure how we romanticized each of us living as a rugged individual that answers to no one. King of our castle, and master of our domain.
I choose to live among other human beings and seek ways to coexist with them.