Comment Conjecture (Score 1) 114
The conclusion is pure conjecture. There is no time dimension in their analysis. This shows that people who saw Facebook pictures of friends who voted are slightly more likely to admit that they also voted. To prove that the Facebook pictures actually influenced whether people voted the study would have to know the time people saw the Facebook message AND the time they voted to know whether the person voted before or after seeing the message. They couldn't have gotten that information from voting rolls.
Interpreting the results leaves no clear causal conclusions. It just opens the door for more studies to find more information.