(There's a strong chance that I won't be able to post this when the story appears on /. due to Christmas preparations. If you agree with the post, please could you post it when it appears, thank you.)
The Firefox team have taken criticism for their decision to inflate version numbers to make them effectively irrelevant (one of their goals is to match Chrome in this regard; though, Chrome's version number is still fequently mentioned). They haven't done this to spite users; rather, it indicates a change in their work flow; asking for a change back to old versioning is a distraction in their regards.
But change takes time, and in my opinion, they've underestimated how much resistance users and news sites would have (former because a major version change with few new features is contradictory, without silent installs and with incompatible extensions; latter because if not after every version, then they don't know when to post updates about releases). The impression is that Firefox has developed a responsive release system; but has hurt users in the course of doing so.
Next year, Firefox will be releasing version 12. On that version, there's the option of transitioning to a date-based system, with major versions following the year, and minor versions being incremented every 6 weeks. After version 11, the 1st release with this format would be 12.1; the 2nd release, 12.2; and so on. Here's how it looks like in practice:
* 10.0 January 31, 2012
* 11.0 March 13, 2012
* 12.1 April 24, 2012
* 12.2 June 5, 2012
* 12.3 July 17, 2012
* 12.4 August 28, 2012
* 12.5 October 9, 2012
* 12.6 November 20, 2012
* 13.1 January 1, 2013
Switching to a date-based system has the advantage that users will know what the current version is without having to report it, as the year corresponds to the version. Firefox in 2012 would be referred to as version 12. Reporters would focus on new and upcoming features in Firefox primarily, so that stories have a talking point and posters' comments are pertinent, primarily focused on features and improvements.
An example of an open source group who uses a similar format is Ubuntu (who base the version on the year, and the minor version on a 6 month schedule). Versions matter with this format; but there's still a sense of progression. We know what the version will be in 5 years time - even if we don't know what the features will be. Now try to imagine what Firefox's version would be with the new system, compared with the old one. Consider that this is an issue that isn't going away; would involve a minor change; and would benefit users and reporters, and improve the quality of comments (on Firefox itself).
If they do want to focus more on development than on numbers, they would benefit by switching to a date system. I hope that the Firefox developers reads this, as the value of changing merits the effort involved.