Nah we'll just change the rules again if we get too far behind. I seem to remember the Russians beating us to space and putting living things into orbit in the 60s, so we changed the rules to putting a man on the moon.
Russia: Mozltov, comrade we've made it to Mars! The space race is won.
US: Mars? Nice but the real goal was NEPTUNE, sorry guys.
US (aside): Someone call Spielburg...
But seriously, this is what we need to inspire some innovation within our own space program. I mean, if Apple had never released OSX then we might still be stuck with Windows XP. Oh, wait...