Sales of Pepsi on my part rose when the regional Coke distributor stopped shipping Splenda Coke to what seems like all of New England.
I don't buy too much into "aspartame bad, mkay" (though I suspect it may be more likely to cause me headaches, anecdotally, but then my initial trials of Zevia were not promising on that front.. more data needed there) but Splenda tastes MUCH better once your taste buds adapt to it, and even though I prefer Coke over Pepsi I made the switch because compared to Diet Coke, even store-brand splenda sweetened soda tasted better. I still drink regular diet coke in restaurants or when the grocery store (frequently) runs of of alternates.
Sales of Pepsi on my part fell to 0 when, last year, the regional Pepsi Distributor decided all of New England had to go without Pepsi One.
Sales of Price Chopper store brand are up, up, up, at least where I shop. Yes I went there. Was forced to really.
Meanwhile I watch cases of vanilla-vita-lemon-yuk variants of these colas sit on the shelves untouched and wonder why distributors think nobody was buying the Splenda. Maybe they got their bar codes mixed up.