Comment Re:Only 12.000? (Score 1) 279
I don't think you understand what market cap is. Market cap=share price x #of shares. Assuming share number is constant, the main variable here is share price. This number is largely a measure of *anticipated* growth and profit by investors, and investors anticipate a lot from Apple. It is not proportional to current revenue or profit. The other stats you gave don't actually support your argument.
At the keynote, Jobs said that in total, Apple has paid out 2.5 billion dollars to app developers. If that's 70% of the revenue from apps, Apple's 30% is ~1.1 billion dollars, over the whole life of the app store. I'm not sure how much they've made in media sales, but I suspect it's in a similar order of magnitude.
Conversely, Jobs also said they had sold 200 million iOS devices. At an average price of, say, $300, reportedly large profit margins, say, .33 (and these numbers are conservative, don't forget recent lower iphone prices means apple is getting kickbacks from carriers for long term plans; planless iphones are still expensive), Apple has a net revenue of 60 billion dollars and profit of 20 billion dollars from iOS devices since the iPhone came out. I'd say that's where their money is coming from: device sales.