> Well, to be fair, Kodak screwed themselves as well... they pretty much invented digital photography, but utterly failed to capitalize on it.
Well, yes and no. If Kodak had forged ahead in the digital revolution, they might be around now, but 1/10th the size, and more importantly, they might have started their destruction many years earlier.
Most disruptive technologies are things that massively shrink the number of dollars coming into the market. People don't buy much more X, they just pay 1/10 the price. When that's the decision you're facing, it often doesn't make sense to lead the charge to disintegrate your market. Far batter to eke out a few more years as a major player and then go down in flames than survive as a shell of the former company.
How many CEOs are congratulated in taking a billion dollar company and bravely leading it into becoming a $100 million dollar company? If they hold on for five years before the little fish get sufficient funding and mind-share and then retire, they can easily be thought of as the decent CEOs who retired before "that idiot who lost the company" took the reigns.