Before everyone finishes patting themselves on the back about how stupid Carreon is, how he has invoked the Streisand effect and a bunch of bad PR ask yourself this: How many of us had honestly even heard of Funnyjunk before today.
Given that it contains so much user submitted content, imagine how many ads have been served on pages where people have gone to flame them, despite the bulk of slashdot readers using adblocks on unfamiliar sites.
I wonder if his ego might still have them laughing all the way to the bank depending on how long it takes them to drop or settle the suits. Even before the internet its been known in marketing that the only bad publicity is no publicity.