Hmm, if only there were a way to be able to judge a company by it's balance sheet. Oooh, I know, let's not subsidize the tickets, or the company. The company is forced to either lower it's expenses or raise ticket prices in order to survive. We can then judge the benefit to the people's lives by how willing they are to pay for the service.
I think that's a great idea, oh wait that is free market capitalism. We can't have that, it works every time it's tried (including companies going bankrupt). Instead we have to judge on our feelings and service to the community, that is liberalism and it fails every time it is tried. People keep trying it thought because they think they just haven't found the right liberals yet that will make the flawed system work. (I.E. Obama statement, "We are the people we have been waiting for.")