Here Comes the Keurig of Everything 270
Tekla Perry writes: Keurig made a huge business out of single-serving coffee machines. Now, as more complex machinery shrinks in size and cost, many companies are trying to duplicate that success for other types of food and drink. Startups are introducing the Keurig of cocktails, the Keurig of Jell-O shots, and the Keurig of dinner (it makes stir fries, stews, and risottos). The question is: does having a single- or limited-purpose device make really make sense for consumables that aren't coffee? Counter space is not infinite, and most people want more variety out of their lunches, dinners, and nightcaps than they do for their morning pick-me-up. (Also, let's retire this metaphor before we get a Keurig for cats.)