Submission + - IBM researcher: Companies won't invest in data privacy until society demands it (citeworld.com)
rsmiller510 writes: Of course we have the ability today to collect all kinds of data on people, but what we lack is the art of subtlety when it comes to using that data to understand people better and give a personalized experience that feels amazing instead of creepy. IBM researcher Marie Wallace says that as a society we are far behind our abilities to collect and process data, and we need to demand data privacy so that our politicians and the companies we frequent online will take us seriously. But do we have the gumption to ask?