Comment Re:PBS Is Very Commercial Nowadays... (Score 2, Interesting) 387
I had questioned the E/I as well. From the following page: http://tv.about.com/od/frequentlyaskedquestions/f/EI_CTA1990.htm
Answer: EI stands for Educational and Informational programming. It is a result of the Children's Television Act of 1990, which mandates broadcast stations to program at least three hours of educational programming a week. EI is often seen on Saturday mornings.
In creating the Children's Television Act of 1990, Congress was reacting to a FCC report that recognized the role television plays in a child's development. The CTA essentially reduces the amount of commercials during children's programming, and increases the amount of education and information in each show.