But... Advertisement (Marketing) is what drives the (global) economy. The economy runs on marketing creating a "want" out of thin air which creates commerce. Everything else just supports that consumerism.
Even toilet paper is advertised (Charmin Bear Commercials, as an example) but it doesn't need to be because you need to wipe your *** everyday you stay alive to get that next thing you don't actually need. Same with toothe paste, electric bills, and *credit cards*... all things we may not want but *need* in western society, to at least maintain our current lifestyle. Food? You need so McD's actually gets a pass as they are trying to shift your pre-existing need in their favor. But if you want to enjoy your crappy McD's you better brush often and stock lots of toilet paper. If you are using a credit card to buy food, you are already a victim.
So, yeah, this seems like a great idea but on a large scale its going to disrupt economies.
The research follows the discovery by Siegel that the absence of orexin A appears to cause narcolepsy. That finding pointed to a major role for the peptide's absence in causing sleepiness. It stood to reason that if the deficit of orexin A makes people sleepy, adding it back into the brain would reduce the effects, said Siegel.
"What we've been doing so far is increasing arousal without dealing with the underlying problem," he said. "If the underlying deficit is a loss of orexin, and it clearly is, then the best treatment would be orexin."
To the systems programmer, users and applications serve only to provide a test load.