The referenced article about cord-cutting being a fantasy is just outright wrong. First, it's not talking about cord-cutting but instead about ala-carte payments, very different things. I can guarantee my $7 a month is economically better than $70 a month I used to pay.
Next, the assumptions are that if you stop paying things like the ESPN fees that someone else is going to pay more. Well guess what, those who won't pay the ESPN fee will be saving money! It is not the television viewer's goal to try to optimize the average amount spent across all viewers, but instead to try to get an economical value for themselves alone without regard to other people. It is also not the television viewer's goal to try to create a sustainable market for cable providers, and they have no incentive at all to try to maintain current revenue for ESPN or AMC yet the article seems to imply that this is important. If ESPN went out of business because I failed to subsidize them I still would not shed any tears.
The assumption that current television pricing is a good deal for everyone makes the ridiculous assumption that everyone wants to watch TV or considers it affordable. Yes, a $80,000 Lamborghini is a great deal but that doesn't mean everyone will want to pay that since many will still want the $15,000 Honda instead. The thing is a lot of people are finding cheaper ways to get the amount of TV they like, and some people are even deciding not to watch any TV at all. So it is indeed working to cut the cord.
The author sounds like the audience was supposed to be television execs rather than actual consumers. The whole argument sounds like a whine to keep paying huge amounts of money so that we can subsidize other people like him.