What? There's no need to change any of the "means" of transmission. When a person reads an sms and a) copies the link to his/her PC browser or b) tells the phone to follow that link, does it matter that the TEXT in the link is "http://bit.ly/asdfasdf" or "short://0923abf84"? Nope, it doesn't. Any device connected to the internet can use any of the theoretical URN to URL mappers (there are tons and tons of research papers written on this and how DNS is crippling the web, etc.) I'm just way too tired to explain any further, but, please, next time you try to make a point, make sure you do have one.