Comment Re:Why? (Score 1) 198
They're not a software company like Adobe is. They're a "software company" like nVidia are: they have to write software to make their product that they DO sell: Video cards/Movies.
Pixar started as a hardware company. They hired animators originally to create content to show off what the Pixar Image Computer could do. And of course, they created lots of software to drive the machines. The company was founded by software/hardware guys: Ed Catmull, Steve Jobs, Alvy Ray Smith, and their early contributions are legendary in the field of computer graphics. They set up a software division separate from the rest of the company for the development and sale of RenderMan, which was the industry standard for CG in movies for many years. I can't remember what time period this way, but there was a 10-year stretch when 27 of the 30 thirty films nominated for Best Visual Effects in the Oscars used Pixar's Renderman.
They did commericals (I remember the old Listerine and Livesavers spots) to pay the bills while they worked on the software before their first movie.