Any MBA should know the opportunity cost of time: If he can ditch this and earn something doing some other work, he is doing a loss. Open source development is a challenge, and challenging tasks need to offer rewards.
I know, most developers wouldn't understand this, but it is no more "I will do stuff because I can". For MBAs, it is (ofcourse I am being generic) "What am I going to get in return for this".
Have an incentive structure in place, attract people who are either devoted to the cause or are interested in things other than money and a few MBAs might actually go work with open source projects.
If I need to explain why an MBA is needed at all, here is what you do: Take a proprietary software (market leader or otherwise), calculate its revenue from the particular product. If you had a decent MBA, you would be in that position and the social impact you could have caused is the revenue, which is saved by customers by not buying the proprietary product.

I am a management student, so have to deal with office products a lot. Where MSOffice win hands down and OO.o loses out is that OO.o is plain ugly. If I have to show my boss a sales plan, I need to highlight a few rows. The colours that are by default provided on it are simply plain ugly. Anybody using those colours to distinguish estimated vs actual sales is going to get a dirty look from the boss.
The defaults in Writer (size, margins,headings, fonts, colours), the ease of accessing formulas in calc, the ease of making a ppt which will win us a contract, these are the things missing from OO.o. I don't care if it is open-source or costs $0, if I can't make a good presentation out of it, bye bye.
Why don't OO.o do a market survey on what are the default colours and themes and fonts people like? What are the functions, menu items that their target segment use? I think with this sort of data, UI changes make more sense, not on simple random ideas by nerds. True, this is a great forum for generating a few ideas, and thats where this post comes in too, but I would be more than happy to see some USEFUL features incorporated as UI changes.

You created the account just for that post, didn't you?

That is not the marketing strategy of Apple now is it? Apple assures you of a great app, for $1. period. It is the market bully now, its shouting to its developers: this is the rate i'm going to sell you at. And behind apple is the huge crowd of mad iPhone users, constantly wanting to do something more with their iPhone. Lose them, and you lose a chance to make a million bucks. Free market with apple constraints, served on a plate for you.
Can you see the monster Apple? Microsoft hasn't got balls this big now.

It is pretty easy to point out privacy concerns, but India is facing real terrorism. Fighting that requires tough measures, and you will find yourself signing up for such a scheme when one of your friends die in such an act.
You also have to trust the capability of the governing agencies in using such data, they couldnt prevent a strike from the seas with loads of intelligence.
Could the western world look at this with a little more empathy? Its not just numbers, they are actual humans.

Loyalty/Profitability High Low
High 2 1
Low 3 4

You are in the 4th quadrant. Companies dont want you too. make yourself either profitable, or loyal, they might consider you. screw that.. unless you buy a car every year, they really dont care about your priorities, because when the time comes, you are going to choose a superior product, and you will choose toyota.