Yeah, I agree with the growing sentiment that whilst Ive is a talented hardware designer, he is also seriously overhyped (by Apple, not himself).
Case in point: how long did it take for Apple to make a larger iPhone? A long time. I read a story about Ive in a magazine. It described the process of them deciding to make a bigger screened iPhone. The design team milled dummies of a bazillion different sizes and carried them around to try and figure out the perfect larger size. They spent ages on it. They tried literally every size. Eventually they produced something ..... just like their competitors. You know what? Apple ignored the trend for years. Then they procrastinated because their holy design team can't do anything fast. They could just have looked at what was selling well - it's not always a good idea but it's not always a bad idea either. But they made a mountain out of it.
Why do Apple's products have almost no customisability? Why did it take YEARS for them to even support setting a wallpaper image in iOS? Well, probably because:
Ive’s decision to offer choice was a challenge to Apple’s recurring theme of design inevitability. In one of our conversations, Ive was scathing about a rival’s product, after asking me not to name it: “Their value proposition was ‘Make it whatever you want. You can choose whatever color you want.’ And I believe that’s abdicating your responsibility as a designer.”
He was probably talking about a Motorola phone. But I guess that's why everything Apple makes is white. You wouldn't want to "abdicate your responsibility" by letting people choose colours! Well, unless it's a watch, of course.
If you read the whole New Yorker article you'll get an overwhelming sense that the design team there live in a bubble where they feel it's OK to spend months on a trivial detail and then produce something almost exactly the same as what their competitors did in a week. Apple has been consistently behind the Android market for years now when it comes to features and even new design ideas, and reading the article will reveal why.