I mean seriously. Skip the stupid article and actually read the abstract:
Wild birds harbor a large gene pool of influenza A viruses that have the potential to cause influenza pandemics. Foreseeing and understanding this potential is important for effective surveillance. Our phylogenetic and geographic analyses revealed the global prevalence of avian influenza virus genes whose proteins differ only a few amino acids from the 1918 pandemic influenza virus, suggesting that 1918-like pandemic viruses may emerge in the future. To assess this risk, we generated and characterized a virus composed of avian influenza viral segments with high homology to the 1918 virus. This virus exhibited pathogenicity in mice and ferrets higher than that in an authentic avian influenza virus. Further, acquisition of seven amino acid substitutions in the viral polymerases and the hemagglutinin surface glycoprotein conferred respiratory droplet transmission to the 1918-like avian virus in ferrets, demonstrating that contemporary avian influenza viruses with 1918 virus-like proteins may have pandemic potential.
The entire point of this research was to test whether we're at risk of something like the 1918 flu virus reoccurring, since the current avian flu virus is strikingly similar. This strikes me as kind of an important thing to know, since it informs almost every aspect of disease-response planning.
The research was about taking avian flu, performing some fairly likely gene splicing of the type we know can happen during viral replication or incubation, and seeing if the observations of similarity are a problem. Turns out they are. But that also suggests that we might be able to make drugs which target the specific genes which confer the worst effects.
Unless of course we do something really stupid, like letting sensationalist bullshit convince people to go all anti-science.