Comment Re:Nintendo "Corporate Social Responsibility": (Score 1) 100
However, in a lot of cases I think the lawsuit/legal threat method shows these companies don't have a lot of ingenuity or common sense. Unless it's obviously taking sales away, why not meet with the guy and draw up a license for him to use the content for those purposes? It would be cheaper than any legal action (save perhaps just a threat) and moreover it's likely to generate some goodwill for your company if you support the fans of your products.
Why no one looks for a solution outside of (a) cease and desist permanently and immediately or (b) lawsuit is beyond me.