If you actually do a google search for "Brian Shuster Ideaflood Inc" you find this article about a porn-baron with a patent for pop-up ads. Truly a modern day Nikolai Tesla...
(From http://www.out-law.com/page-3551):
Ideaflood Inc. is an intellectual property holding company owned by Brian Shuster. He previously ran porn web sites that were accused by the Federal Trade Commission of deceptively charging customers. While he is said to have made millions from internet porn, with which he is still involved, he now sees Ideaflood's patents as his best potential revenue source.
His pop-up ad patent application was filed in 1998 and granted in 2002. Last week, Shuster modestly told MSNBC news, "I apologise for being a pioneer."