I thought this story was interesting, especially in light of the story a day or two ago about how there weren't any torrents for newly released music on TPB (with all the caveats that came with TFA). The barrier to entry for music production, or really, any kind of entertainment media, has been steadily dropping, to where the reproduction of the created content is almost effortless. Anyone can have a band in their garage and produce halfway decent sounding music, if they're willing to put the time and effort in to create something. A person can write and publish a novel electronically and do fairly well with it. The barrier to game production, in terms of financial outlays, is essentially gone. It's the same use of technology as a multiplier which enabled the information revolution in the first place, with the creation of the printing press. However, what all of those efforts don't have is a solid and pervasive marketing campaign behind them, and that's what a major artist for a major label is "buying" when they get a pittance out of their music being played someplace, or what a game studio or author gets when they are able to sign a deal with a publisher. Let's face it -- production costs are largely nil, but it's the ability to get the word out about something, and like them or hate them, this is what marketers do, and they don't work for cheap. I don't really see the situation going away -- they are a lot of people creating niche media, but there is still money to be made in mass market production. (yes, there are some things I haven't covered, such as the staggering cost of creating a movie or AAA game, and a need to make a profit on them, but I can paint with as broad a brush as I want on a comment board)