If the school sees value in their Faculty having contact with their students on social networking sites then the school needs official presence on the social networking sites. I dont know if it is possible for a teacher to have, say, their own personal account, and for them also to have the use of an official, monitorable, account tied to their school, and representing the position they hold at the school. the result would be that for example an English department teacher would have an official English teacher #3 (maybe give them better titles than that, cant think of one without more coffee) account.
My rationale for this runs thus: Having their tutors available on the media with which the children interact the most and the freest would mean that their teachers are much more approachable/available to assist in that parts of their education or lives which may need the most assistance. Also, this would be a two way street, and teachers would be able to use the official account that they have been assigned to communicate to their pupils en masse or individually as required whilst maintaining a both a safeguard against abuse, and a firewall between the teachers' private lives and circle of social contacts, and their pupils. Using the school's own website for this would not be as beneficial as the kids won't already be acclimatised to using that.