Submission + - Live Earth a Ratings Flop (nytimes.com)
Kevin writes: According to the
New York Times,
The main three-hour American TV broadcast on NBC averaged a meager 2.7 million viewers, ranking as the least-watched U.S. program on Saturday night and falling below NBC's summer prime-time Saturday average, Nielsen Media Research reported on Monday... It was the same story in Britain, where BBC One coverage of the Live Earth climax at London's Wembley Stadium, leading up to Madonna's eagerly awaited finale, averaged 3.1 million viewers, compared with 11.4 million for the Diana tribute.