Comment Re:Book value of assets (Score 1) 335
Any accountant will tell you (and I am one) that there is no book value for assets like that unless they get sold
I'm confused. Coca-Cola bought it over time. And I thought you just told me book value was that paid for an asset. I know a giant loophole (at least in the 90's) was companies accounting for all their advertising (or international advertising maybe) as purchasing a depreciating asset (goodwill? brand? noteriety??) and then taking advantage of tax rebates that encouraged investment in assets. Then, writing off the cost over years.