Sorry, but the other poster is right. 1997/8 was essentially a reverse takeover of Apple by NeXT. Not just Jobs, but the rest of the XeXT management team also. And Jobs had plenty of time when he knew he was dying to put the company into a state where it would continue in a good direction. None of your examples come from the last 16 years, and there's no reason to think that current Apple would ever become anything like the mismanaged company of the late 80s early 90s.
First of all, I went to work for Apple in 2003, at which point in time I signed an NDA, and can therefore not give examples subsequent to that which are not based on public knowledge, no matter how much you bait me in your desire to have me do so.
Second of all, Apple had largely been taken over by Sun Microsystems management from 2008 onwards, as middle management was hired in to deal with the power vacuum being created by the (we all saw it) impending death of Steve Jobs. His hands were no longer firmly on the reins, and this was strongly signaled for all to see by the departure of CTO Avie Tevanian in 2006, and capped by the departure of Bertrand Serlet in 2011.
Third of all, Steve never appointed a protege. Tim Cook was COO, and one leg of a three legged stool consisting of himself, Scott Forestall, and Peter Oppenheimer (plus arguably a fourth leg, Phil Schiller). None of these persons were Steve's protege, and Steve failed to set up a clear line of succession, or, indeed, even discuss his illness outside of Apple.
Fourth, when the board named Tim as CEO, the departure of Scott was inevitable. The process prior to Steve's departure was contentious, and he very much liked it that way. As the cap on the legs of the stool, there would be incredibly rancorous arguments between the principal executives, and then after a while, Steve would tell them where the bear shit in the woods.
This is when Apple began *really* teetering, although it's possible to trace the origins as far back as Steve's preannouncement of the Intel switchover - the first preannouncement in Apple history, when he was already into the throes of his illness.
This time ousted by death, rather than a board vote, Apple has once again entered a John Sculley-like era -- the era you criticise me for referring to when I referred to Apple's public failures.
Tim Cook is an able COO - perhaps better at supply chain control than IBM's Lou Gerstner was, but he is no Steve Jobs, or he would have been able to let go of the COO operations, concentrated on being CEO, brought in someone else to argue rancorously with Scott and Peter, and then told them where the bear shit in the woods. He has not done that.
Further, he has made some incredibly obvious supply-side driven decisions -- COO, not CEO decisions -- regarding products. Personally, I do not believe Steve Jobs would have made these same decisions.
(1) The Aspect ratio change on the iPhone 5 was a mistake, driven by the display supplier Japan Display Inc. attempting to get out from under Apple's supply chain thumb. The entire Apple content catalog had to be re-transcoded, and Apps updated for the new aspect ratio to avoid letterboxing. This increased the Inktomi CDN costs associated with the cryptographic content knapsacks utilized by the iTunes stores, and while it resulted in a short term gain for the App store as people rebought, either as upgrades, or as complete rebuys, their existing Apps and video content, this was a more or less one time thing. Apple under Steve would never ha made this decision on the basis of a shortlived, one-time revenue enhancement strategy; John Sculley would have, though; that's how Mac OS got licensed to third parties, like Power Computing.
(2) The watch was a marketing driven decision; the press kept demanding a watch, and so rather than delivering a product which surprised and delighted their customers, Apple gave them what marketing said people wanted. Apple under Steve would never, ever have made a marketing driven decision:
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
But Apple under John Sculley did that frequently. Steve was like Henry Ford:
“If I had asked people what they wanted, they would have said faster horses.”
(3) The big-ass "phablet" iPhones are a mistake; they violate Steve's principle that an artifact must fit the human hand in order to "feel right"; that drove the pre-phablet iPhone size choices:
"Most importantly, holding it in my hand feels just right. Here at Apple, we don't care what others say. We care about getting it right."
So if it *was* right -- *now* it's *wrong*. Again, this was a marketing-driven decision on what to offer customers, rather than a decision based on Apple's historical principles of not caring about "the faster horse", and giving the customer what they know they want after they've seen it: the right product to surprise and delight them.
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As to "knew he was dying" (rather than believing he was immortal), and "put the company into a state where it would continue in a good direction" (despite never having brought in, trained, and nominated a protege, and despite not having an announced line of succession to deal with the bad press when it was finally announced that he was ill): there would have been planning. There wasn't.
Now there is a teetering 2-legged stool making products that some press pundit has decided that people want from Apple, and looking outside itself for decision validation.
Tell me again how this is not like the 1983-1996 John Scully/Michael Spindler years all over again?
I reiterate: Apple is a horrible counterexample.