Comment Make them look good and optional... (Score 1) 837
We have 'uniform' shirts where I work. We travel to many customers, so I actually like them as an identifier. This is not the case you're in as your question states, but it's really not far off with a company location that size.
In our case, they are optional - We are expected to wear something professional or wear one of our work shirts. The boss came in with a catalogue with many different types and styles of shirts that get our logo sewn on, and that's it. It took a bit, but nearly all of us wear the work shirts. They are a style WE have chosen and WE can choose not to wear them, so, being a bunch of geeks, of course we do.
Besides, we barely have to dress ourselves that way! It keeps the bizarre color choices we come in with to a minimum.