Which is the point...Putin is an unreconstructed Chekist and will continue to distract his oppressed population with this and other nonsense, plus of course more serious meddling like Ukraine and Syria.
Since the average Russian is typically homophobic, racist, and "patriotic", this is an easy play.
Putin is mired in corruption, has totally failed to deliver on economic & political reforms and re-balancing the economy and the Ruble is tanking in the wake of falling oil prices.
So expect plenty more of this rubbish.
Actually improving road safety would involve "hard" stuff like tackling endemic police and court corruption, drink driving (although the legal limit is theoretically zero), anti-social attitudes and quasi-mafia idiots driving too fast in SUVs equipped with automatic weapons and large lights on the back specifically designed to blind people following them.
Ever wondered why you see so many youtube videos of "funny" things on Russian roads? It's because many people have dashboard cams to support their case with the insurance company when the inevitable accident happens; it really is that bad.