Here's some of the dirt on SUP:
http://community.livejournal.com/no_lj_ads/tag/supThis is basically going to mean that LJ, which was in a good position as an unincorporated open source project and a somewhat uncared for and misunderstood position under Six Apart, is being sold to a shoddy and inconsistent company an ocean away from half of its userbase. There is no guarantee that LiveJournal's new owners will take as good care of the seven years of information (ranging from useless to invaluable) its users have saved up.
Let this stand as a warning to new community start-ups: pick who you deal with wisely, because once you sell there's no going back.