Like a lot of /.ers, I'm the person my friends and family call when they have computer issues. I got tired of troubleshooting Windows (Another reinstall? There goes my Wednesday afternoon!) so a few years ago I started pushing people over to Ubuntu. After a quick sit-down and walk-through, people could pick it up, and the number of support calls I got started dropping off as things worked more reliably for grandma et al.
When Natty came out last April, I made sure everyone was still on "Ubuntu Classic" to avoid Unity, which was very clearly Not Ready for Prime Time. I crossed my fingers and hoped Canonical would clue in or make some incredible improvements to Unity by October. That didn't happen. Now people are clicking to update, finding their desktops have changed, and getting weird glitches, bugs, and crashes. The number of calls I've been getting in the last few weeks has skyrocketed.
Mark, when your power users leave you behind, they're going to bring their friends and families... aka your entire user base.