Submission + - Online Tracking Firms Launch Opt-Out Program (ecrmguide.com)
storagedude writes: Threatened by the prospect of tougher U.S. online privacy legislation, a handful of data collection companies have banded together to create a voluntary system for consumers to opt out of online data collection or edit the data collected. The Better Advertising Project's Open Data Partnership is a long way from a viable solution — scores of tracking and big-name online companies have yet to sign on to the effort — but it is nonetheless the first attempt to put all this online tracking data in one place. Some companies are even putting a brave face on the inevitability of some kind of a national do-not-track system. As Bill Franks, chief analytics officer of Teradata's SAS program, put it: "At the end of the day, whether it was a law or a simple agreement, if the customers trusted you'd use their data appropriately, you'd make more progress.
