Yep-
And that attitude works on a large scale too... one of my company's founders said this about 80 years ago:
"When all is said and done, this business is nothing but a symbol. And when we translate this, we find that it means a great many people think well of its products, and that a great multitude has faith in the integrity of the men who make this product.
"In a very short time, the machines that are now so lively will soon become obsolete. And the big buildings, for all their solidity, must some day be replaced.
"But a business which symbolizes can live so long as there are human beings alive. For it is not built of such flimsy materials as steel and concrete; it is built of human opinions, which may be made to live forever.
"The goodwill of the people is the only enduring thing in any business. It is the sole substance... the rest is shadow."
They take care of us, and we do our best to make the company successful.