Comment Because it's an advetorial, perhaps? (Score 5, Insightful) 101
Because it's really a publicity stunt from Microsoft trying to get the Xbox360 in the forefront of peoples minds in the lead up to Christmas.
The article reads like most of the marketing cover I see from Microsoft (and for that matter most other software companies).
Organisation X needed to do Y but the competing product was too expensive (in price/effort/time). Our product does Y at a fraction of the price/time/effort of our competitor.
The people at Orgaisation X are smart people who know all about Y and are very happy with our product.