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Comment Technology vs. Buying (Score 4, Interesting) 75

At it's heart, Amazon is a technology company. It's filled with technologists, and the success it has had in retail is, in some ways, a side effect. At it's heart, Walmart is a bulk purchasing company and a real estate company. It is filled with buyers and real estate experts. Microsoft doesn't care about Walmart succeeding in retail, it cares about selling more cloud processing to Walmart, by making things more complicated and AI-driven, requiring more computing power. It's like teaming up with IBM. I shop at Walmart all the time in their brick and mortar stores, but Walmart will never be able to compete with Amazon online, because the experience will be clunky, due to the factors above. Amazon has a very seamless online buying experience, and excellent customer service, and that's what people care about when purchasing things online.

Comment Re:Insane patents (Score 1) 46

It's not just a patent that says "a colorful grid of icons." For example, one of Apple's patents is 364 pages with 293 illustrations. Scroll through this puppy a bit. The trial was also detail focused to this same degree. So it's not "we have a grid of icons". It's "let's take several weeks to show you how specifically we were copied." There is a fairly high bar to show patent infringement, imho. IANAL. http://pdfpiw.uspto.gov/.piw?P...

Comment For credit card / payment processing (Score 1) 149

From reading the blog post carefully, it looks like this is designed for credit card processing verification at the point of service. Allowing the gas station's credit card processor to verify you really are at the gas station your credit card is being used at. So in that use case, they would already have your location because they know where the POS terminal is located. This doesn't seem too concerning to me, but they should probably provide an opt-out.

Comment Target market (Score 1) 199

Honestly, many of the folks that go to Burning Man are Juicero's target market. They're relatively wealthy (enough to fund a week of living in the desert, often in quite a bit of style). They're focused on nature and on being healthy. A lot of other wealthy people attend. If he's looking for customers or a purchaser, that's an ideal place to go. So think of it more like attending a critical industry conference.

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