Comment Re:It won't be his ego (Score 1) 500
Actually I believe Apple made out like bandits in the early 00's - I distinctly remember Steve saying that while other tech companies were cutting jobs (HP for example) Apple would innovate through the recession and come up with products people would want to buy (iPod came soon after). Last year they had record profits despite the world being in the middle of a massive recession...
Wishful thinking doesn't make it true....