I won a Wii on eBay for $40. Yes, forty dollars. And the seller actually made double what he bought the Wii for. Here's what he did:
Instead of selling the Wii for $450-$500 and (Zelda:TP thrown in), the seller was instead selling cards from a 52 card deck. Each card cost $20.00. When you bought a card, the seller would write your ebay name on the card and put it in a sack.
At the end of the auction, if at least 26 cards had been sold, he'd pick a card out of the sack and they would then be shipped the Wii. If he hadn't sold 26, he would have refunded all the money.
So I bought two cards because I had some spare cash, won, and I recieved my Wii in 3 days. All but one person left positive feedback for the seller's unique selling strategy.
Instead of selling a Wii and game for 450-500 (retail 250 + 50 = 300 ), he ended up selling 30 cards for $20 each. He got $600 and I only spent $40. Win-Win situation, if you ask me (except for those who lost $20 with nothing, but hey, that's gambling).