But it will be "proformant", that darling word of marketeers everywhere.
Q: Why is your whizzy thingy better than this other one?
Marketeer: Ours is Proformant!!!
Q: Errrr....I give up, what does that mean with respect this other one.
Marketeer: Theirs is not Proformant!
Q: Why isn't theirs proformant?
Marketeer: The word is "Proformant!", and theirs lack Proformicity.
Q: I'll try again, why is your proformant.
Marketeer: Listen the word is "Proformant!". Ours is proformant because....because...(rustles notes)....that's question for Engineering!
Q: Why is it an engineering question?
Marketeer: The word is "Engineering!". You will have to talk to Engineering! for that answer.
Q: Thanks, I now know what to buy.
Marketeer: (goes back to office and sees boss) I just convinced someone our Performant! Widget it better than our competition.
Boss: Ah, you are very Proformant!
Marketeer: Uh-oh...