I guess I am desensitized... I realize this is a pharmaceutical company, but this is all very standard behavior in the tech support / call center world. I've seen this sort of thing since 1998, so it really isn't that new to me.
In both cases it sounds like management is being asked to predict productivity and deliverables based on time.
Is your job function serial in nature at all? Does someone have to do something to a product before its passed to you and do you pass it to someone after that?