ejwong writes "TheGameFeed is reporting on Microsoft's plans to offset Xbox360 game costs with more in game advertising under its subsidiary, Massive. In-game ads are gaining popularity and the wave isn't going to stop. Publishers see this as a huge potential for increased game revenues to help offset the rising development costs for the Xbox 360, PS3 and Wii. The question is how far will they go, and how much are gamers willing to take?." From the article: "If you plan on picking up an Xbox 360 title this month, then you're probably picking up one with Massive's in-game ads. Titles such as Crackdown, Def Jam: Icon, MLB 2K7, and Ghost Recon Advanced Warfighter 2 are all part of the Massive network showing off ads from Dell, Intel, Discovery Channel, Intel, NBC, Verizon and even the Navy among others. "

dohcrx writes "According to a Sunday New York Times article, 6 in 10 Americans believe in the devil and hell, 7 in 10 believe in angels, heaven and the existence of miracles and life after death, while 92% believe in a personal God. The article explores the possibility that this belief structure may be ingrained into our genetic makeup. 'When a trait is universal, evolutionary biologists look for a genetic explanation and wonder how that gene or genes might enhance survival or reproductive success ... Which is the better biological explanation for a belief in God — evolutionary adaptation or neurological accident? Is there something about the cognitive functioning of humans that makes us receptive to belief in a supernatural deity?'"

MCraigW writes "Simultaneous warming on Earth and Mars suggests that our planet's recent climate changes might have a natural — and not a human-induced — cause. Mars, it appears, has also been experiencing milder temperatures in recent years. In 2005 data from NASA's Mars Global Surveyor and Odyssey missions revealed that the carbon dioxide 'ice caps' near Mars's south pole had been diminishing for three summers in a row. Habibullo Abdussamatov, head of the St. Petersburg's Pulkovo Astronomical Observatory in Russia, says the Mars data is evidence that the current global warming on Earth is being caused by changes in the sun."

Jordin Normisky writes to mention the news, via ZDNet Asia, that IBM's new Power6 processor will be unveiled next month at a conference in San Francisco. They're also planning to announce a second-generation Cell, both of which are expected to run faster than 5GHz. From the article: "In addition, the [Power6] chip 'consumes under 100 watts in power-sensitive applications,' a power range comparable to mainstream 95-watt AMD Opteron chips and 80-watt Intel Xeon chips. Power6 has 700 million transistors and measures 341 square millimeters, according to the program. The smaller that a chip's surface area is, the more that can be carved out of a single silicon wafer, reducing per-chip manufacturing costs and therefore making a computer more competitive. Power6, like the second-generation Cell, is built with a manufacturing process with 65-nanometer circuitry elements, letting more electronics be squeezed onto a given surface area. "

ukhackster writes "Traditional magnetic hard drive platters could be on the way out, thanks to SanDisk's launch today of a hard drive based on flash memory chips. The device can store 32GB of data and is meant for notebooks . SanDisk claims that using flash chips means faster access and better reliability, so less danger of a serious system crash wiping out all your valuable data if you drop your laptop. The downside, though, is price. At an extra $600 dollars, are price-conscious consumers going to be interested?"

FiReaNGeL writes "Researchers have located the gene that controls the red color of apples — a discovery that may lead to bright new apple varieties. 'The red color in apple skin is the result of anthocyanins, the natural plant compounds responsible for blue and red colours in many flowers and fruits,' says the leader of the CSIRO. By identifying master genes that were activated by light, they were able to pinpoint the gene that controls the formation of anthocyanins in apples. 'As well as giving apples their rosy red hue, anthocyanins are also antioxidants with healthy attributes, giving us plenty of reasons to study how the biochemical pathway leading to apple color is regulated,' researchers said."

An anonymous reader writes "Microsoft's long-awaited Windows Vista release Thursday for business customers will get more than just the passing attention of network administrators. That's because hackers will be eagerly waiting to do what hackers do best: start some mischief." Some folks on the Black Hat set got a sneak peek at Vista earlier this year, so they've had time to prepare.

News.com is running an article on an emotionally-responsive dinosaur robot that the Ugobe company has in the works for 2007. Called 'Pleo', the animatronic Apatosaurus will respond to the vocal intonations of its owners. It won't be able to understand vocal commands; instead, its mood will be dictated by the tone of voice used at it. A terse tone can result in a depressed dino. From the article: "Ugobe will try to go beyond selling a walking/talking toy. The company will publish a developers' kit and open its source code, making the Pleo something of a cousin to the Lego Mindstorms kits or the old Radio Shack 64-in-1 electronics kits. Consumers thus will be able to download 'personality modules' and see how their Pleos react to different stimuli ... Ultimately, the company may license the technology so others can build or incorporate robots into their own products. 'We've created a toolset for making lifelike robots,' Ugobe CEO Bob Christopher said."

nanotrends writes "Steve Chen was the principal designer of the Cray X-MP supercomputer. He recently created multi-teraflop blade based supercomputers for a Chinese company. He is now creating a supercomputer grid across China and he is working on a bio-supercomputer extension to human brains called THIRD-BRAIN. The THIRD-BRAIN project has significant 3 year and 5 year targets."

brown-eyed slug writes "The BBC is reporting what is claimed to be Britain's first "web-rage" attack. A man drove seventy miles to assault his victim with a pick-axe handle after they exchanged insults in a Yahoo! chat room." From the article: "Det Cons Christopher Creagh, of the Metropolitan Police, said: 'This is the first instance of a web-rage attack.' Det Sgt Jean-Marc Bazzoni, of Essex Police, added the case demonstrates the importance of protecting one's identity on the internet. 'Mr Jones had posted pictures of his family on the web and had chatted to Gibbons on an audio link,' he said. 'It demonstrates how easily other users can put two and two together and also shows how children could also find themselves in danger.'"

prostoalex writes "If your company uses 17" or 19" monitors, 30" monitors will make the employees more productive, Apple-sponsored research says. MacWorld reports: "Pfeiffer's testing showed time savings of 13.63 seconds when moving files between folders using the larger screen — 15.7 seconds compared to 29.3 seconds on the 17-in. monitor — for a productivity gain of 46.45 percent. The testing showed a 65.09 percent productivity gain when dragging and dropping between images — a task that took 6.4 seconds on the larger monitor compared to 18.3 seconds using the smaller screen. And cutting and pasting cells from Excel spreadsheets resulted in a 51.31 percent productivity gain — a task that took 20.7 seconds on the larger monitor versus 42.6 seconds on the smaller screen."" Calling such task-specific speed jolts "productivity gains" seems optimistic unless some measure of overall producivity backs up that claim, but don't mention that on the purchase order request.

ZZeta writes "Even though the information on the site is still scarce, Editor & Publisher is already publishing the scoop: Apparently, Wikipedia has been unblocked in China. From the article: 'Wikipedia reported on its site that it had received word from multiple users in the country on Chinese-forums.com that the site had been restored.'"

Roland Piquepaille writes "In an article about GIS and Robotics, Directions Magazine reports that architects and other professionals can now use spatially intelligent robots to collect interior space data. With such mapping robots, it's possible to capture accurate data for over 10,000 square meters per day and to easily integrate it with existing software. The article doesn't mention the sources for its illustrations about these robotic systems, so I thought I'd point them out: a company in Maine called Penobscot Bay Media. You'll find more details and pictures about these mapping robots at ZDNet."

nooyi86 writes "China and the Middle East block sites in order to suppress political or social dissent. Website blocking in India, on the other hand, is driven by national security-related paranoia, or hate speech that may lead to violence. The state must save its citizens from propaganda of both the extreme right and the extreme left. Shivam Vij has posted a comprehensive profile of Internet censorship in India."