Best Buy is a pro at MDM, and have been for a few years now. They have a record of everyone's purchases and actions at Best Buy who hasn't paid for a purchase in cash. Even those cash purchases are tracked if the person uses a rewards zone card. They know which credit cards you have used at each location, they know if you are a sucker for warranties, and they know if you have a tendency to bring stuff back after a few weeks. They digest every piece of identifiable information that you have so they can target you, the consumer, in a more profitable manner.
Why hasn't Viacom produced a 24 hour Spongebob channel? At any given moment, there is a very high probability that Spongebob is on one of the Nick channels. Why not give people some consistency and let them find Spongebob at his very own channel?
With your bare hands?!?