Last I checked, the only thing Netflix was selling was a subscription service.
Here's the thing about DRM: You want unfettered access to a particular media file? You want to be legally entitled to do whatever you please with it? That's worth a completely different amount than the limited ability to only play it on a single specified device, as governed by DRM.
Why would anyone want DRM? Because I don't particularly enjoy paying several thousand dollars for an unrestricted license to something when the ten dollar version with DRM that blocks uses I don't care about suits me.
What happens if you do away with DRM, nay, copyright, entirely? I mean, surely any "purchase" of a copyrighted work should let you do *whatever* you want with it! Heck, first sale doctrine is too restrictive, I want to make additional copies of it, and sell those! Who are you to tell me otherwise?
I'll tell you what happens -- the cost for the initial unit will be prohibitive. DRM is my friend, because it allows me to enjoy more affordable licenses, particularly subscription services (e.g., Zune, Netflix video on demand, etc.) which otherwise *would not exist*. Is that too complicated?