How would this help exactly? Tickets are transferable now, that is how the resale market works. It wouldn't change anything for tickets at all.
Limits on transferring tickets creates the potential for people to be stuck with tickets and forced to go back to TicketMaster to resell them, where they make additional profit, which gives them a perverse incentive to allow bots to buy tickets, because they get to profit on the same sale more than once, raising the price each time the tickets get resold.
Without those limitations, you'd be able to legitimately resell tickets anywhere, and companies wouldn't be afraid of allowing resale. As a result, almost nobody would go through TicketMaster and pay their high fees, so TM would have more incentive to truly fix the problem.
Combine that with an exception to the transferability mandate if and only if the seller offers a 100% refund policy (with no fees), with tickets becoming transferrable after refunds become unavailable.
If you pass a law written like that, TM will have a strong incentive to lock things down a lot — specifically, they could:
- Require all tickets to be transferred to an app on one or more specific people's phones.
- For people who don't have smartphones, allow them to pick up physical tickets in person with a photo ID, but only within one week of the event.
- Allow people to return tickets up to a week before the show for a refund.
- Allow people to transfer tickets within the last week, either by converting an electronic ticket to a physical ticket in person or through their app.
That sort of policy should (I think) make scalping largely impractical, because most scalpers aren't going to want to risk buying tickets months ahead of time if they can't sell them anywhere until a few days before the show.