I'd never buy such a thing but for reasons I don't understand they are very popular and sell at a huge profit.
The traditional 4 door sedan otoh is passing from American auto history bit by bit, year by year.
I see those trucks and suvs all over the place being driven by people who clearly would be better off in a 4 door but fuck if I know why they buy the trucks and big suvs. My BIL has a big truck he spent 100k on and then another 30k or so having it customized with big tires, jacked up, blah blah blah. He doesn't do a damned thing with it he couldn't do in -any- other street legal vehicle. The other day I saw some old guy coming out of the supermarket parked next me put two small bags in the back of his huge pick up. I could have carried both bags by one finger. wtf? Really? Those two tiny bags didn't fit on the floor in the cab?
I just don't get why they do it but it's why the automakers build them. They sell big time.
For many, the Pick-um-up is a statement of patriotism. I kid you not. These folk find their expression of patriotism in that big pickup, and the prices have risen because of that. But there's trouble in the land of Jingo.
You can easily spend 150K on that shiny new thing.
It is a tad jarring to see someone in one of them who obviously doesn't spend much on clothing, grooming, or their teeth, hopping out of their 10 mpg pretend monster truck. Meanwhile, My Jeep Trailhawk version costs nowhere near as much, gets between 28 to 30 mpg fills up for a third of the cost - They obviously aren't the wealthiest demographic. And it goes places they can't. I even knew one guy some years back that had a daily driver of a Ford 350 with dually rears and a 5th wheel in the truck bed. He had no trailer, it was all patriotshow.
You'll see these truck parked outside of old junky mobile homes that were built a long time ago, and might be exhibiting proton decay at this point.
10 year loans is one of the ways they "afford" these things. My guess is they also use a credit card for every 140-200 dollar fill-up, depending on if it's gas or diesel. Low easy payments for the rest of their lives. Sorta. P
But the prices have reached a point where the hillbilly struggles to make the payments on that 10 year mortgage, and what is the point of having a prtriotmobile for 10 years, when you need a new and bigger one every 4 years.