Apples, Oranges.
I can run any internet app or network protocol handler on a mac (from OS 9 to 10!) and that app will "own" the protocol just as I want. That's why MS was sued...they prevented you from using any other protocol helper by tying you to theirs. That's monopolistically anti competitive. It was wrong, and will always be wrong.
Apple has a revenue model tied to a device that could not go to market unless the INDUSTRY providing the content was provided a pound of flesh - as in DRM. Steve Jobs stands alone in the wilderness having PUBLICLY espoused dropping ALL DRM in favour of open formats (pick your poison) that were not locked. What you are complaining about sir, is that we could have had a world where Apple was forced to use *your* choice of format (say, DRM'd wmv?) and pay a royalty to MS, or to Real, or to whomever, Borg Inc? They chose to usurp the world order in favour of a dominant model that was won fair and square, and now they want to kill all DRM forever, which means that you can buy music from whomever, and play it on whatever. All Apple requires is that you use iTunes to manage your Apple devices. boo hoo...now that you can buy MP3s on iTunes you can move that music to whatever other program you like and then play it on the device you like. Inconvenience? Yes, but it's Apple's playground. They helped tear down the fence that kept you locked in. They are under no obligation to makes iTunes sync with any other device. Although it'd be rally nice.
You have your wires crossed. You just argued in favour of the BORG instead of against it.