Comment Re:Wrap rage...? (Score 1) 639
Many people don't understand packaging is very important and your post, unfortunately, is no exception.
In the case of tablets and phones, packaging is the first personal encounter with what is intended to be a personal device. Getting this step right is crucial to shaping how a consumer perceives the product and too many companies neglect this simple but ineluctable point.
Underlying your post is an assumption that the person buying this device is sufficiently shallow, stupid, and lacking in perception that the way it is packaged actually alters their subsequent experience with it. Which might be true for people who buy phones etc. on the basis of image or "lifestyle" factors, but doesn't matter to people who buy things on the basis of what they actually do.
I had a Motorola phone which came in an amazing box - a crazy extruded metal lid which slid off to reveal the phone etc seated in a sort of display cabinet. The phone was still a piece of shit. OTOH I have a Sony phone now which came in a very boring white box, but the phone is a joy to use.
Or maybe the people you're talking about are the same ones who when given presents for Christmas as kids would play with the box and not the present?
As a few people have noted, the Kindle comes in amazingly simple, instantly disposable packaging. I don't think less of my Kindle because it didn't come in some kind of Russian doll box folded by ninjas like an ipad does. In fact it just confirms to me that what matters is what it does, not the box it came in.