"The reason people watched Seinfeld was to talk about it at work the next day."
I noted that this was a problem with Netflix's "dump a season at once" philosophy, contrasted with the MCU and Star Trek weekly releases.
When there's a weekly release, cliffhangers matter. Making predictions matters. Talking about it matters. We're all on the same page, having seen the last, and making predictions on what happens next. For Star Trek and MCU (and others), it has grown an entire market of youtube channels.
But the binge and forget model of Netflix, or the existence of the legacy shows today on those networks, gives no place to talk. Nobody's on the same page. One person didn't sleep because they watched the whole thing. Another did 2 eps before falling asleep. Another hasn't had the time but "i'll watch it this weekend". No common ground. And when no common ground, no discussion.
And when no discussion...no legs. Some shows could have gained a lot from word-of-mouth growth, but failed to because they were all dumped...and then on the failure to become instant blockbuster, whatever that requires, they were dropped. Many shows dropped before people had the time to decide to see them...and being dropped, they therefore had a reason to not bother.
Netflix's successes are betrayed by their failures, and I firmly believe the binge model is a reason. A potential cult classic, slow growth but perpetual re-viewings, is cut off at the knees because the show is only measured on the first day's take.
An insane way to manage an investment.
Disney+'s failures are not of product quality, on the whole. They're failures of marketing. They're failures to go back and re-promote older (D+ original) stuff to newer customers. They're failures to make moments to encourage people to watch older stuff together. There are exceptions (the push of Indiana Jones material leading to the new film), but those are far between. Contrast to YouTube which looks at the channels I watch, my past history, and goes "hey, you may have missed this from a few years ago which you might like".
The point of D+ and the other new streaming services is to value the back catalog...but they're doing so little to actually give it value that it all is a waste.